---
title: "A Walnut. Discussion: From product tour to buyer story"
description: "Watch the recording: Walnut, Demodia and Waystar on turning a product tour into a buyer story that moves deals forward."
image: https://go.walnut.io/hubfs/webinar-speakers-walnut-demodia_1.png
---
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- [Default HubSpot Blog](https://go.walnut.io/blog)
[Get a Demo](https://go.walnut.io/landing-page?hsLang=en)
# A Walnut. Discussion: From product tour to buyer story: How to make demos that move deals forward
## Learn how top teams craft interactive demos that close more deals.
Most demos don't fail because of the product. They fail because the story doesn't land.
Demo tools make it easier to build a product tour. Choosing where to start, what to emphasize, and how to connect the product to a buyer’s problem still takes judgment.
On Nov 4, **Simon Harvey** (CEO, Demodia) and **David Bordewyk** (Clinical Solutions Strategist, Waystar) and **Brian Fogg** (Head of Customer Experience, Walnut) sat down for a practitioner-led conversation about what separates demos that move deals forward from those that just happen.
You’ll leave with a repeatable framework you can apply to your next demo, covering:
- How to define the buyer’s situation, problem, and desired outcome.
- How to build a narrative around a relevant use case.
- How to create demo data and proof points that address the buyer’s priorities.
- How to scale your demos so that buyers hear a single story wherever they engage.
**Real examples. Proven frameworks. Knowledge you can use immediately.**
**Fill in the form to watch the full recording.**
## Watch the recording
- [Default HubSpot Blog](https://go.walnut.io/blog)
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