Skip to content

The State of Generative AI in B2B Marketing 2025

“Generative AI is no longer an experiment; it has become a reality.” 

In our 2025 survey of over 100 B2B marketing teams, conducted in partnership with Wynter, we found clear signs that AI is transitioning from a side project to a core workflow in content marketing, even as only 1 in 5 marketing orgs have embedded GenAI into workflows (Forrester, 2025).

In this report, we'll cover:

  • Top Use-Cases & Volume Trends
  • Potential Tool Stack
  • How to use AI with Confidence, and ensure Quality and Differentiation
  • Skill Evolution and Change Management
  • and more!

Get your copy of the report today!

 

Download Today