The State of Generative AI in B2B Marketing 2025
“Generative AI is no longer an experiment; it has become a reality.”
In our 2025 survey of over 100 B2B marketing teams, conducted in partnership with Wynter, we found clear signs that AI is transitioning from a side project to a core workflow in content marketing, even as only 1 in 5 marketing orgs have embedded GenAI into workflows (Forrester, 2025).
In this report, we'll cover:
- Top Use-Cases & Volume Trends
- Potential Tool Stack
- How to use AI with Confidence, and ensure Quality and Differentiation
- Skill Evolution and Change Management
- and more!
Get your copy of the report today!